The story of B2B Ready to Wear
freedom, research and authenticity
The Foundr
Back to Back was born from the desire to create something that went beyond a collection.
After my studies and experiences in the fashion world I realized that what really interested me was not following the trends.
It was designing garments that left room for people.
Every collection is born from this idea.
Essential.
Honest.
Authentic.
Rahel Ercolini
Founder & Creative Director
Our manifesto
We don't follow the noise.
Let's look for what remains.
We believe that dressing does not mean attracting attention.
It means feeling comfortable with the person you are.
We design essential garments because we believe that simplicity leaves room for identity.
Every seam.
Every fabric.
Every proportion.
It has a purpose.
Let's not chase fashions.
We prefer to build something that lasts over time.
Our design
We live in a time that constantly teaches us to confront ourselves.
To look like.
To chase.
We believe the opposite.
Everyone has a light that doesn't need the permission of others to exist.
Sometimes it remains hidden.
Sometimes it takes time to recognize it.
Our collections are born to accompany this journey.
Not to change it.
⸻
This...
It's Back to Back.
It's not streetwear.
It's not minimalism.
It's not fashionable.
It's an idea.
Why do we do that?
We don't make garments to transform people.
We make them so that they can feel closer to themselves.
Each collection is an invitation to slow down.
To observe.
To choose with intention.
To bring their own light.
Because identity can't be bought.
It is built.
Less noise, more substance.
We believe in quality that lasts.
In materials that improve with time.
In conscious production.
In small quantities.
Because every boss talks about respect for those who create it.
And for those who will wear it.
